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BLKNS Academy
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Business development course: From zero to hero
Belkins
Course program
BDR foundation
There are public lessons!
Intro
Public
Lecture 1: BDR role (who is a BDR)
Public
Lecture 2: BDR Glossary (key terminologies and definitions for BDRs)
The need to know for BDRs
Lecture 3: Buying persona (Identifying your target buyer personas: A step-by-step guide)
Lecture 4: Decision makers + Stakeholders (From SMB to enterprise brands + domains)
Lecture 5: Know What You Sell: Deep Diving into Product Features and Benefits
Lecture 6: Staying Updated: Continuous Product and Market Research Techniques
The outreach success blueprint
Lecture 7: ICP: The Blueprint for Sales Success
Lecture 8: Fine-tuning your ICP for targeted outreach
Getting in front of the right people
Lecture 9: List building 101: quality over quantity
Lecture 10: List building 102: enrichment, segmentation, & maintaining list quality
Get your foot in the door with copywriting
Lecture 11: Copywriting 101: From the basics, to the best.
Lecture 12: Personalization, approaches, and avoiding spam words
Lecture 13: Tailoring your BDR approach with sequences & data-specific campaigns
Where the BDR fun begins
Lecture 14: Mapping out the sales journey: From awareness to advocacy
Lecture 15: How BDRs fuel the sales pipeline: An in-depth look
All about inbound as a BDR
Lecture 16: Inbound processes (lead scoring, validation, sequence implementation)
Lecture 17: Inbound metrics and analytics
The BDR toolkit
Lecture 18: BDR tools: Folderly
Lecture 19: BDR tools: Hubspot
Lecture 20: Campaign metrics
Lecture 21: BDR KPIs
Bonus
Lecture 22: AI Tools to optimize your day-to-day job
All about inbound as a BDR
Lecture 16: Inbound processes (lead scoring, validation, sequence implementation)
Lecture 17: Inbound metrics and analytics
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