Cold Email Outreach Course

Belkins
Before we start...

Public
Back to the basics: What Is cold email outreach (and what Is not)

Public
Email compliance laws: How to do cold outreach responsibly
Defining your ICP for qualified leads
Creating your value proposition
Before you start: Most common (and costly) cold email outreach mistakes to avoid in your early efforts
Test your knowledge
Intro
How to find anyone’s email address
Collecting the right prospects' data
Personalization essentials: From annoying to organic and converting
Prioritizing prospects on the list
Test your knowledge
Intro
Setting up your email account: What will kill and save your domain reputation?
Warming up your email domain (spoiler:  start slowly)
Verifying your sender reputation
Test your knowledge
Intro
Everything you need to know to craft a killing copy + little-known copywriting tricks
Design tips (what to do and what not to do in cold emails)
Winning Sequences: Follow-up mastery
BONUS: Spam-triggering words to avoid
Test your knowledge
Intro
Key metrics to consider: tracking open rates, response rates, and bounce rates
A/B Testing: Essentials of keeping your email deliverability high
Proper management of prospects during the outreach campaign
Final word: Omnichannel approach: combining cold email outreach with other sales channels
Bonus: Checklist: "22 Questions" to answer before sending cold emails
Test your knowledge
Scaling Your Cold Email Efforts Safely With (The Right) Software
The Right Mindset: How To Make Cold Emailing More Joyful
Test Your Knowledge
Thanks for completing this course! (+ a small gift)

Module 4. The art of creating a ‘must reply’ cold email

Intro
Everything you need to know to craft a killing copy + little-known copywriting tricks
Design tips (what to do and what not to do in cold emails)
Winning Sequences: Follow-up mastery
BONUS: Spam-triggering words to avoid
Test your knowledge