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BLKNS Academy
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Cold Email Template Writing
Belkins
Course program
Introduction
There are public lessons!
Welcome to the course
Public
Module 1: Foundations
There are public lessons!
The psychology of cold emails (why do we need them)
Public
Template writing glossary
How to build your ICP and a quality lead list
Module 2: Crafting compelling emails
Identifying pain points & triggers
Tone of voice in your writing
Email and sequence structure
Value proposition
Credibility: Case studies and metrics
CTA types
Personalization through variables
Module 3: Tailoring your approach
Why do we need different approaches
Referral and low-title referral approaches
Face-to-Face (F2F) approach
Partnership and user interview approaches
Educational/nurturing approaches
Webinar/post webinar approaches
Conference campaign and its counterparts
Re-engagement techniques
Gmass campaign
Module 4: Mastering subject lines
Subject line best practices and types
Best performing subject lines + examples
Module 5: The basics of email deliverability
General rules of email deliverability
Spam words and how to replace them
Module 6: A/B testing & optimization
What is A/B testing
Tracking campaign metrics (OR, RR, Bounce Rate) & adjusting messaging
Bonus modules
Rules for effective LinkedIn messages
Essential cold email outreach tools
Do's and don'ts in template writing
Webinar
Module 5: The basics of email deliverability
General rules of email deliverability
Spam words and how to replace them
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BLKNS Academy
BLKNS Academy