Cold Email Template Writing

Belkins
Welcome to the course

Public
The psychology of cold emails (why do we need them)

Public
Template writing glossary
How to build your ICP and a quality lead list
Identifying pain points & triggers
Tone of voice in your writing
Email and sequence structure
Value proposition
Credibility: Case studies and metrics
CTA types
Personalization through variables
Why do we need different approaches
Referral and low-title referral approaches
Face-to-Face (F2F) approach
Partnership and user interview approaches
Educational/nurturing approaches
Webinar/post webinar approaches
Conference campaign and its counterparts
Re-engagement techniques
Gmass campaign
Subject line best practices and types
Best performing subject lines + examples
General rules of email deliverability
Spam words and how to replace them
What is A/B testing
Tracking campaign metrics (OR, RR, Bounce Rate) & adjusting messaging
Rules for effective LinkedIn messages
Essential cold email outreach tools
Do's and don'ts in template writing
Webinar

Module 5: The basics of email deliverability

General rules of email deliverability
Spam words and how to replace them

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