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BLKNS Academy
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Cold Email Template Writing
Belkins
Course program
Introduction
There are public lessons!
Welcome to the course
Public
Module 1: Foundations
There are public lessons!
The psychology of cold emails (why do we need them)
Public
Template writing glossary
How to build your ICP and a quality lead list
Module 2: Crafting compelling emails
Identifying pain points & triggers
Tone of voice in your writing
Email and sequence structure
Value proposition
Credibility: Case studies and metrics
CTA types
Personalization through variables
Module 3: Tailoring your approach
Why do we need different approaches
Referral and low-title referral approaches
Face-to-Face (F2F) approach
Partnership and user interview approaches
Educational/nurturing approaches
Webinar/post webinar approaches
Conference campaign and its counterparts
Re-engagement techniques
Gmass campaign
Module 4: Mastering subject lines
Subject line best practices and types
Best performing subject lines + examples
Module 5: The basics of email deliverability
General rules of email deliverability
Spam words and how to replace them
Module 6: A/B testing & optimization
What is A/B testing
Tracking campaign metrics (OR, RR, Bounce Rate) & adjusting messaging
Bonus modules
Rules for effective LinkedIn messages
Essential cold email outreach tools
Do's and don'ts in template writing
Webinar
Bonus modules
Rules for effective LinkedIn messages
Essential cold email outreach tools
Do's and don'ts in template writing
Webinar
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BLKNS Academy